Wednesday 19 February 2014

Double page spread article

Luke Moore, better known as his stage name Young Toolz, grew up  with his mum in North London. At 15, he was expelled from school and decided to stop education all together, this was when he started making short free style rap videos and posting them onto YouTube. Progressivly the young ameture started recieving more and more views and began to recieve recognition for his short videos. At 16, Luke created his image of Young Toolz and the name has stuck with him ever since. He started writing and posting full songs and joining minor social events where he would do warm up performances before headline acts. From the shows Young Toolz was able to expand his recognition and begin to build a fan base. For the next year Young Toolz stuck to making YouTube tracks and began to make music videos aswell. In 2011 Young Toolz released his first mixtape ‘Dedicated’ including six songs. From the mixtape Young Toolz watched his fan base grow and at 18 years old, he entered an underground rap competition were he won from a crowd vote. This was the begining of the Young Toolz era. Luke’s YouTube blew up over night as he recieved up to 120,000 views on videos. 3 weeks after his victory at the competition Young Toolz was approaced by an ameture record company who offered him a deal to produce an album under their name in return for advertisement. Shortly after agreeing Young Toolz relesed his dedubt album ‘Only the Begining’ which was supported from his fan base and recived effective advertisment from the record label. After the successful release, the business offered Toolz a record deal including a wage although Luke declined deciding to produce his next album ‘To The Top’ on his own over the next 18 months. In early 2014 Young Toolz released the album only to find himself reaching number one on the charts with his single hit ‘Power’ following the sales of the album Young Toolz has recently announced the tour dates and locations begining in June and is currently selling tickets. Young Toolz has told Grind that he plans to release one more solo album before thinking about the next stage in his career.

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