Over 70% of people responded saying one large image would be preferable rather than numerous smaller images. This helps me as I have an understanding of the majority view although later discovered that one large image is a typical convention of most magazines meaning it would of been likely to be used even in the results were slightly unfavourable of the idea.
By finding out what attracts a customer most to a magazine, certain factors can be prioritised and altered to match my chosen audience. These results suggest I should focus more on artists and general news rather than events and competitions.
When results of a question return with even answers, its safe to go ahead with the idea in my opinion. In this case its competitions, involving them in my product wouldn't take too much time meaning I can reach a wider audience with the competition however readers that aren't interested don't have to participate.
The results show me what my target audience is likely to be interested in when reading the double page spread. From this I can see that customers will prefer news about an up-coming artist rather than an already famous musician or band.
Gender was involved in the questionnaire as I had aimed to generally target males for my product, however I realised that a niche market of girls interested in the genre may exist and want to read through the magazine, so some females were also included in the magazine to avoid gender bias.
I also had to involve age in the questionnaire because I had planned to aim my magazine at a younger audience, meaning the majority of participants were a younger age. Although, likewise to gender, some older customers may be interested in the product so a minority of most other age groups were involved.
I had decided five different colours schemes to include in the questionnaire, one of which would definitely be used in the magazine. This question showed me what colour scheme would be preferred and I went forward with these results later in production.
To make a more realistic presentation of my magazine, I wanted to include a price tag on the front cover. I needed to make sure the price wasn't too expensive or too cheap so I asked questionnaire participants to find out a realistic price which was later included on the front cover.
I needed to make sure the ratio of image to text was suitable for the target audience. By asking what readers would prefer to see I found that it was pretty much even, because of this I tried to balance out the images and text involved throughout the magazine.
The front cover is the first thing the audience see so I needed to make sure I included what the customers would want to see. The results suggested that I should focus more on the title and images used, this helped me organise my planning in future tasks.
